Skip to content

Case: NLX Branding

A fluid brand identity to highlight the human impact of NLX’s customer service technology.

Most customer support tasks typically require live agent handling. NLX provide powerful self-service tools that instead automate support tasks seamlessly. For end customers, this means immediate access to information and frictionless support 24/7.

  • Identity

NLX improve customer experiences by putting human, conversational interaction at the forefront of their products. We wanted to create a brand that highlights the positive impact of their cutting-edge technology and their dedication to customer satisfaction. To achieve this, we moved away from a technology-focused aesthetic to a more approachable, organic look and feel. The new logo embodies the fluid and adaptive nature of conversations, symbolising NLX's commitment to meeting the evolving needs of their customers.

Quotation mark icon
Two business cards, one blue, one black, with NLX logo embossed, laying on a white metal surface.
Photo of a young man working on a laptop with a molten shape clipping mask on a bright background
A hand holding a phone displaying NLX logo and brand slogan on a blue background.

We designed and developed a highly flexible modular website system for NLX. The system includes a broad range of configurable custom blocks and elements, allowing the NLX team to seamlessly adapt and scale the website as their business evolves. The result: a streamlined, fluid and evolving digital experience that supports and drives NLX’s growth.

Different configurations of a single module designed for NLX
NLX Brand Guidelines

Team

  • Robert Haase
    Strategy
  • Jonathan Muth
    Strategy
  • Kuba Węgliński
    Design
  • Sev Furneaux
    Development
  • Martina Burger
    Project Management
  • Lorenz Seeger
    Project Management

Deliverables

  • Brand Framework
  • Brand Architecture
  • Visual Identity
  • Brand Guidelines
  • Modular Website

NLX: Elevating customer service

Diesdas Digital is your partner for all things digital.

Diesdas is a company for digital clarity. We combine strategy, design and technology to cut through the noise and launch digital experiences people will tell their friends about.

Select projects

A closer look at what we’ve done and how we’ve done it.

Strategic Market Activation
for TOG Germany

The Office Group
  • Strategy
  • Marketing

Articles to audio with Speechbert

ZEIT ONLINE
  • Strategy
  • UI/UX Design
  • Development
  • Brand Design

Designing conversational AI

NLX
  • Strategy
  • UI/UX Design
  • Development

A fluid brand redesign

NLX
  • Strategy
  • Brand Design
  • Web Design

Building a digital memorial

Arolsen Archives
  • Strategy
  • UI/UX Design
  • Development
  • Web Design

Strategic Communication and Brand Relaunch

Partner und Partner Architektur
  • Strategy
  • UI/UX Design
  • Development
  • Brand Design
  • Web Design
  • Marketing

Giving wiiings to people and ideas

Red Bull
  • Strategy
  • UI/UX Design
  • Development

Join the list

Over the years we’ve worked with clients big and small, from startups to global brands.
Arolsen Archives Logo
Clark Logo
Hugo Boss Logo
Miele Logo
NLX Logo
My Country Talks Logo
Red Bull Logo
Seba Med Logo
Selfapy Logo
ringier axelspringer Logo
Wefox Logo
Z2X Logo
Zalando Logo
Zeit Online Logo
Postbank Logo

How we can help

We are your partner for all things digital. From start to finish – and beyond.

Every company is at a different stage in their digital journey. We help you figure out what to make and how to make it.

Brand strategy

Digital brands are always evolving. We partner with you to define your company vision or to reinvigorate your existing brand strategy.

Product strategy

You tell us what you want to achieve, and we help you find the way to get there. From your company goals to the technical requirements, we’ve got you.

Digital transformation

Creating resilient strategies for your digital future will set you up for lasting success. Together, we assess your digital readiness and identify new business models and ventures.

Digital life has never moved so fast. We’ll partner with you to define how your brand and products should look, feel and behave to reach users and stand out from the crowd.

Brand design

There’s more to a brand than meets the eye. Visuals, interactions and products are all fundamental to shaping how people think and feel about your brand. It’s the connection you create with your audience.

Product design

The most loved digital products sit at the intersection of great to use and great to look at. Together, we’ll build something that hits the mark.

User experience and game design

Meaningful and fun experiences lead to lasting relationships with your audiences. We’ll guide you on how to keep them coming back for more.

There’s an art to finding the right solution amongst endless possibilities. We’ll help you launch reliable and beautiful custom applications, sites and products.

Full-stack development

From e-commerce shops to global brand sites, we design, develop and deploy custom websites end-to-end. Clean, future-proof code so you can adapt quickly and scale up as needed.

Custom applications

We’re fluent in a range technologies and languages. Our years of experience ensures we build secure, integrated and scalable solutions for our partners.

Interactive experiences + games

We design and build engaging experiences for playful customer activation. Taking products from functional to fun.

Teamwork makes the dream work. We’ll be your partners, not just service providers.

Agile methods

We use Agile methods to reduce complexity and make the best use of skills and budgets. It helps us do the right thing at the right time.

Healthy projects

Planning is sexy. So is project health. Good organisation allows us to manage project risks without compromising creativity.

Beyond the brief

Design and technology can shape things for the better. We build for tomorrow, thinking beyond constraints, focusing on the people who engage with our work.

Workshops

Not ready for a long-term relationship? Let’s start with a one-day workshop, no strings attached.

Diesdas Logo
diesdas.digital GmbH
Oranienstraße 6
10997 Berlin
Germany

+49 30 120 846 29
[email protected]

  • Instagram
  • Medium
  • Facebook
  • Twitter
  • LinkedIn

+49 30 120 846 29
[email protected]

Subscribe to the
Diesdas newsletter

Imprint & Data Security

© 2025 Diesdas Digital GmbH