Case: NLX Branding
A fluid brand identity to highlight the human impact of NLX’s customer service technology.
Most customer support tasks typically require live agent handling. NLX provide powerful self-service tools that instead automate support tasks seamlessly. For end customers, this means immediate access to information and frictionless support 24/7.
NLX improve customer experiences by putting human, conversational interaction at the forefront of their products. We wanted to create a brand that highlights the positive impact of their cutting-edge technology and their dedication to customer satisfaction. To achieve this, we moved away from a technology-focused aesthetic to a more approachable, organic look and feel. The new logo embodies the fluid and adaptive nature of conversations, symbolising NLX's commitment to meeting the evolving needs of their customers.
We designed and developed a highly flexible modular website system for NLX. The system includes a broad range of configurable custom blocks and elements, allowing the NLX team to seamlessly adapt and scale the website as their business evolves. The result: a streamlined, fluid and evolving digital experience that supports and drives NLX’s growth.
Team
- Robert Haase
- Jonathan Muth
- Kuba Węgliński
- Sev Furneaux
- Martina Burger
- Lorenz Seeger
Deliverables
- Brand Framework
- Brand Architecture
- Visual Identity
- Brand Guidelines
- Modular Website
NLX: Elevating customer service