Case: NLX Branding

A fluid brand identity to highlight the human impact of NLX’s customer service technology.

Most customer support tasks typically require live agent handling. NLX provide powerful self-service tools that instead automate support tasks seamlessly. For end customers, this means immediate access to information and frictionless support 24/7.

Identity

NLX improve customer experiences by putting human, conversational interaction at the forefront of their products. We wanted to create a brand that highlights the positive impact of their cutting-edge technology and their dedication to customer satisfaction. To achieve this, we moved away from a technology-focused aesthetic to a more approachable, organic look and feel. The new logo embodies the fluid and adaptive nature of conversations, symbolising NLX's commitment to meeting the evolving needs of their customers.

Photo of a young man working on a laptop with a molten shape clipping mask on a bright background

We designed and developed a highly flexible modular website system for NLX. The system includes a broad range of configurable custom blocks and elements, allowing the NLX team to seamlessly adapt and scale the website as their business evolves. The result: a streamlined, fluid and evolving digital experience that supports and drives NLX’s growth.

Different configurations of a single module designed for NLX

Team

Robert Haase
Strategy
Jonathan Muth
Strategy
Kuba Węgliński
Design
Sev Furneaux
Development
Martina Burger
Project Management
Lorenz Seeger
Project Management

Deliverables

Brand Framework
Brand Architecture
Visual Identity
Brand Guidelines
Modular Website

NLX: Elevating customer service

Diesdas is a company for digital clarity. We combine strategy, design and technology to cut through the noise and launch digital experiences people will tell their friends about.

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Over the years we’ve worked with clients big and small, from startups to global brands.

How we can help

We are your partner for all things digital. From start to finish – and beyond.

Strategy

Every company is at a different stage in their digital journey. We help you figure out what to make and how to make it.

Brand strategy

Digital brands are always evolving. We partner with you to define your company vision or to reinvigorate your existing brand strategy.

Product strategy

You tell us what you want to achieve, and we help you find the way to get there. From your company goals to the technical requirements, we’ve got you.

Digital transformation

Creating resilient strategies for your digital future will set you up for lasting success. Together, we assess your digital readiness and identify new business models and ventures.

Design

Digital life has never moved so fast. We’ll partner with you to define how your brand and products should look, feel and behave to reach users and stand out from the crowd.

Brand design

There’s more to a brand than meets the eye. Visuals, interactions and products are all fundamental to shaping how people think and feel about your brand. It’s the connection you create with your audience.

Product design

The most loved digital products sit at the intersection of great to use and great to look at. Together, we’ll build something that hits the mark.

User experience and game design

Meaningful and fun experiences lead to lasting relationships with your audiences. We’ll guide you on how to keep them coming back for more.

Technology

There’s an art to finding the right solution amongst endless possibilities. We’ll help you launch reliable and beautiful custom applications, sites and products.

Full-stack development

From e-commerce shops to global brand sites, we design, develop and deploy custom websites end-to-end. Clean, future-proof code so you can adapt quickly and scale up as needed.

Custom applications

We’re fluent in a range technologies and languages. Our years of experience ensures we build secure, integrated and scalable solutions for our partners.

Interactive experiences + games

We design and build engaging experiences for playful customer activation. Taking products from functional to fun.

Team

Teamwork makes the dream work. We’ll be your partners, not just service providers.

Agile methods

We use Agile methods to reduce complexity and make the best use of skills and budgets. It helps us do the right thing at the right time.

Healthy projects

Planning is sexy. So is project health. Good organisation allows us to manage project risks without compromising creativity.

Beyond the brief

Design and technology can shape things for the better. We build for tomorrow, thinking beyond constraints, focusing on the people who engage with our work.

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