Case: The Office Group

Strategic Market Activation for TOG Germany

Context

Amidst a crowded market and post-pandemic shifts, how can TOG, new to Germany, redefine workspace excellence?

Our strategy

Diesdas collaborates with TOG to develop an actionable strategy, to navigate the German market and refine their competitive positioning.

The Office Group, Haus am Domplatz, Hamburg

Strategic Empowerment

We embarked on a thorough approach to empower TOG in navigating the German market and refining their competitive edge. Through in-depth market and competitor analysis, alongside an internal assessment of TOG's operations, we identified strategic opportunities.

Product Canvas

In order to build lasting impact and strong positioning within individual customer segments and the market environment, we created a strategic Activation Canvas, along with a tailored Messaging Map, to ensure TOG’s brand resonates, drives impact, and achieves success in a competitive landscape.

The Canvas outlines segmented information incl. goals, needs, fields of actions, risk factors, business value, core messages, benefits, success factors and resource requirements.

An Actionable Roadmap

The Activation Canvas serves as a tool to make profound strategic design, business & marketing decisions in the context of their target clusters.

To translate the Canvas into an actionable roadmap, we implemented a process tool that allows TOG to track individual fields of action. This approach prioritizes key initiatives and provides a clear, structured backlog to guide future decisions and ensure effective execution.

Targeted Communication

Our tailored Messaging Map has refined TOG's communication strategy to resonate more deeply with diverse customer segments.

By aligning messaging with audience insights, we have strengthened TOG’s brand identity and fostered stronger connections with their target market. This strategic approach enhances customer engagement and loyalty, reinforcing TOG’s reputation for delivering high-quality workspace solutions.

Team

Max Mußehl
Strategy
PO
Christina Breuer
Strategy
Jonathan Muth
Strategy
Tal Chodos
Design
Sophie Nickolai
Project Management

Deliverables

Research Documentation
Target Cluster
Messaging Map
Activation Canvas

Diesdas is a company for digital clarity. We combine strategy, design and technology to cut through the noise and launch digital experiences people will tell their friends about.

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Over the years we’ve worked with clients big and small, from startups to global brands.

How we can help

We are your partner for all things digital. From start to finish – and beyond.

Strategy

Every company is at a different stage in their digital journey. We help you figure out what to make and how to make it.

Brand strategy

Digital brands are always evolving. We partner with you to define your company vision or to reinvigorate your existing brand strategy.

Product strategy

You tell us what you want to achieve, and we help you find the way to get there. From your company goals to the technical requirements, we’ve got you.

Digital transformation

Creating resilient strategies for your digital future will set you up for lasting success. Together, we assess your digital readiness and identify new business models and ventures.

Design

Digital life has never moved so fast. We’ll partner with you to define how your brand and products should look, feel and behave to reach users and stand out from the crowd.

Brand design

There’s more to a brand than meets the eye. Visuals, interactions and products are all fundamental to shaping how people think and feel about your brand. It’s the connection you create with your audience.

Product design

The most loved digital products sit at the intersection of great to use and great to look at. Together, we’ll build something that hits the mark.

User experience and game design

Meaningful and fun experiences lead to lasting relationships with your audiences. We’ll guide you on how to keep them coming back for more.

Technology

There’s an art to finding the right solution amongst endless possibilities. We’ll help you launch reliable and beautiful custom applications, sites and products.

Full-stack development

From e-commerce shops to global brand sites, we design, develop and deploy custom websites end-to-end. Clean, future-proof code so you can adapt quickly and scale up as needed.

Custom applications

We’re fluent in a range technologies and languages. Our years of experience ensures we build secure, integrated and scalable solutions for our partners.

Interactive experiences + games

We design and build engaging experiences for playful customer activation. Taking products from functional to fun.

Team

Teamwork makes the dream work. We’ll be your partners, not just service providers.

Agile methods

We use Agile methods to reduce complexity and make the best use of skills and budgets. It helps us do the right thing at the right time.

Healthy projects

Planning is sexy. So is project health. Good organisation allows us to manage project risks without compromising creativity.

Beyond the brief

Design and technology can shape things for the better. We build for tomorrow, thinking beyond constraints, focusing on the people who engage with our work.

Not ready for a long-term relationship? Let’s start with a one-day workshop, no strings attached.